transmedia Campaigns
submissions go through a filtering process, carefully curated into high-quality content
This hashtag had different iterations, such as the Self-forgiveness campaign, the Unapologetic Campaign, and most recently, for my Master's thesis, A Session Between Us Lady, showcasing stories straight from the homes of four women from across the Arab world.
stories from these courageous women reached over 30 thousand woman across the world
The English version of this hashtag is a transcreation of "speak what's in your heart" based on a Lebanese saying, reworded to fit the brand tone of voice. We use this hashtag for different campaigns that highlight stories from followers.
#Self-forgiveness
"I forgive myself for my postpartum depression"
"I forgive myself for thinking it was my fault I was raped"
"I forgive myself for losing my "virginity" before marriage for the sake of love"
#unapologetic
" #unapologetic about how I dress "
" My body is a source of life, not shame "
" Your boundaries don't bind me "
There wasn't a specific theme for the very first iteration. Women just submitted videos of themselves speaking of the injustices and experiences they go through as women in the Arab World. Participation, in the beginning, was scarce.
Christie, the visual director of the Bayneh w Baynek, later found the solution to encourage women to submit more content. Her idea was to preserve the women's anonymity by expressing themselves by words written on their bodies. There was a definite increase in submissions when anonymity became an option.
and Many more stories to be told
Collaborators: Rana Alamuddin and Christie Bassil
Thank you!
