Our planet is in dire need of reform
Whether it's human empowerment, wildlife rehabilitation, or pollution awareness
On a ratio of one to the world, I can safely say that the set of perks I have - social status, mental capacity, or opportunities, to name a few - have positioned me at a reasonably high percentile.
With that said, you probably guessed it; I'm an entitled millennial. However, this entitlement comes with a sense of social responsibility weighing in on me - or any millennial. I'm not inclined to a specific cause;
A series of long exposure self-portraits
to be an effective advocate of reform
Marketing is my tool
Taking notes from previous achievements in social change and ongoing attempts boosts my motivation to be an active agent of social change.
Balancing out Gender inequality in the Middle East
I've taken part in creating different campaigns to amplify the concept of community for Arab women that lack the necessary moral support from their communities for the platform Bayneh w Baynek.
The platform's official launch was in September 2018, following the release of an interview filmed in 2014 with Oscar-nominee Nadine Labaki. I took part as co-producer and co-post-producer of the pilot.
قولي_يلي_بقلبك# | #Share_Your_Truth
reached 600K instagram users from across the Arab World
#Share_Your_Truth Campaigns are other contributions of mine to the platform. The hashtag serves as an umbrella for stories from the community. Bayneh w Baynek offers the hashtag as a key to the platform built over the past few years to express themselves freely.
For my thesis, I, alongside Bayneh W Baynek, expanded on these campaigns by creating "A Session Between Us Ladies," accumulating 133K impressions and 30K unique users reached during the week of release. This campaign featured Arab women straight from their homes via Zoom.
I'm interested in marketing moguls
modern, traditional, and historical
Research through observation, listening, or reading fill up my day naturally. I end up creating timelines to extract formulas or pick out patterns easily from my research. My research and interest aren't bound by the accomplished but also the underdogs' - to avoid their mistakes, of course.
I've spent a decent number of hours recording the most viral Internet phenomena and became well acquainted with the YouTube movement, resulting in a 30-minute documentary about the history of this media giant's reign up until 2016.
My research included dissecting Youtube's ecosystem from channels to content. This deep dive helped me better understand branding and the endless ways creators can create their digital persona by exactly knowing who has their eyes on them.
My Curiosity is limitless
it stretches across broadcast & Social media, artists, religions, comedians, and brands with significant cultural impact
On the other end of my spectrum of interests, I enjoy mapping out the Greek Gods' family tree and linking Biblical stories and ones from the Quran to Pharaonic or Buddhist stories.
During my Master's studies at IE University, I mapped out the tarot deck as my final project for Data Insights and Visualization, titled The Journey of the Fool. For my Ethics and Representation final project, I documented the unethical marketing tactics religions use, such as invasive marketing and targeting the vulnerable.
The rapidly evolving Digital Sphere
pushes me to update my references and produce relevant content
Complementary to extracting formulas and detecting patterns, I modernize or readjust them to fit whatever market I lend my service to, preferably branding and positioning artists, activists, or talk shows. I test my findings on personal projects first before taking them to clients and collaborators.
After reassessing my clients' public image, I provide innovative ways of creating content and presenting it to new and old audiences. Always maintaining the brand's integrity, my contribution never fails to propel the growth of my clients' and collaborators' brands.
My most recent achievement in organic mass brand awareness is for the Universal Music Group MENA Recording artist, Banah. Together we launched the TikTok challenge that went viral. The TikTok audio accumulated over 16M streams when the hype settled.
Let's work together to make an impact
Thank you!