YOUR PERSONAL Content writer || producer || strategist
storyteller at heart
EXPLORER OF INNOVATIVE media
Whether through real-life experiences, research, mentors, or, later, academically at IE University, where I received a Master's Degree in Visual and Digital Media - I learned the craft of storytelling by working alongside its leaders and innovators.
experiences worth years of insight into the creative industry
I've worked closely on projects with Nabil Mechi - VMA recipient, Rana Alamuddin - established Hollywood actor, Middle-Eastern pop-stars, indie-artists and took part in the revival of two Lebanese Theatrical Classics by Ziad Rahbani released cinematically by Mercury Content.
Before diving back into academia, I spent six years in the professional sphere as an intern, freelancer, full-time employee, and entrepreneur, all ranks that have aided me in envisioning and managing projects onto millions of screens with certainty.
After working for a few years in production, I launched Lebolutions - a startup for content creation and distribution. I initially struggled with juggling content creation and strategy, so I decided to take a step back and collaborate with other creators.
through these collaborative immersions, the pieces of the puzzle came together
My most extended collaboration to date is with Bayneh w Baynek as Brand Strategist and creating campaigns to expand the platform's reach to millions of users organically.
My thumping pride is growing the Bayneh w Baynek Community
From zero in 2018 to 56K Followers today
In May 2020, I started consulting the Palestinian recording artist, Banah, signed to Universal Music MENA. I also conceptualized and strategized a Social Media Campaign for her song released in July. The campaign included a TikTok dance challenge with hashtags launched on July 15.
This release marked Banah's best digital debut with the highest number of likes on her Youtube channel, which quadrupled since the launch of the TikTok campaign. Due to the unprecedented success of Banah's brand, I remotely direct the video for her next single, "Shou El Hal."
Let's expand your reach
by highlighting brand traits that potential audiences demand
Thank you!